The birth of a movement: Sustainable menstruation in Egypt.

From One Girl’s Pain to a Movement of grace & dignity.

McKenz didn’t start with a business model.
It started with a girl.

A young girl living in extreme poverty, overwhelmed by shame and fear the first time she got her period. With no access to menstrual products, no education, and no one to reassure her, her period felt like a punishment, something that stripped her of dignity and safety.

"That scene never left my memory" stated Kenzie, the founder.

It revealed a painful truth:
For many girls, menstruation isn’t just inconvenient, it’s traumatic.

And that was the moment McKenz was born.

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Starting with the Basics: Pads, Education, and Dignity

Before swimwear, before innovation, before fashion: there was a responsibility.

We began by creating sustainable menstrual pads and distributing them to over 500 women and girls in 2023, alongside education and honest conversations about menstrual health.
The goal was simple but urgent: no girl should feel ashamed, unsafe, or hopeless because of her period.

Periods should never take away a girl’s will to live, her confidence, or her sense of worth.

From Survival to Freedom: Asking the Bigger Question

As the work grew, another question emerged:

Why should something naturally beautiful like periods limit a one's life?

Why should girls miss school trips, beach days, swim classes, or joyful moments because of mother nature?

That question wasn’t theoretical, it was personal.

Like many Egyptian girls, Kenzie herself grew up canceling beach plans, skipping swim days, and quietly adjusting her life around her cycle. The choices were always unfair:

Don’t swim
Or struggle with products that weren’t designed for water or simply weren’t accessible/common in our society.

There had to be another way.

Turning a Personal Struggle into a Purpose

What started as a question became a mission:

To create period swimwear made in Egypt, for girls and women who deserve to live fully—every day of the month—without compromise. Evolving into Egypt's first platform for sustainable menstrual products & innovative solutions.

After months of research, fabric testing, and real-life trials, McKenz had launched as Period swimwear in Egypt, designed for: Our bodies. Our culture. Our movements.

Designed for Egyptian Girls, Tested by Real Women

Every McKenz piece is:
• Locally sourced & produced empowering breadwinners
• Tested by swimmers, athletes, and everyday women
• Designed to feel natural, not bulky
• Made to handle light to heavy flow

It is not just swimwear.
It’s freedom stitched into every seam.

Featured by Magazines

Thankfully, All that pain didn’t go unnoticed.

McKenz was featured by numerous magazines in Egypt, spotlighting how a young Egyptian woman transformed a taboo topic into a movement. Breaking stigma around periods and redefining what women’s health innovation looks like in Egypt and the MENA region.

The features celebrated not only the product, but the courage behind building something that restores dignity and choice to girls.

More Than a Swimsuit: A Statement

McKenz stands for:
• Normalizing periods
• Protecting girls from poverty, shame and isolation
• Supporting girls from their first cycle onward
• Ensuring no woman puts her life on pause

Why Period Swimwear Is the Future in Egypt

With growing awareness around menstrual health, body confidence, and sustainability, period swimwear is no longer a luxury. It’s a necessity. Looks & feels like regular swimwear only with a little bit of magic on the inside.

And because it's Egyptian, it becomes even more powerful.